Will Fooks

Will Fooks is a transport and urban planning leader with over 20 years of experience across Australia and the UK. He specialises in developing transport guidance, frameworks, and strategies that shape how networks are planned, prioritised, and delivered.

He has held senior leadership roles at Transport for London, the Victorian Government, and Stantec, and joined EUkai in 2024. His experience spans national policy and guidance, major infrastructure programs, and local implementation, with a focus on turning strategy into clear, usable direction for agencies and practitioners.

He works at both system and project level, staying closely involved in the detail to ensure guidance holds up in real conditions.

His work covers:

• development of national and state guidance for transport planning and network operations

• Movement and Place frameworks and their application in real projects

• transport strategy integrated with land use and precinct planning

• network operations planning and performance frameworks

• cycling, micromobility, and active transport policy and guidance

• major program and infrastructure advisory, linking strategy to delivery

• stakeholder alignment across government, agencies, and delivery partners

He works across scales, from national frameworks and guidance through to corridor planning, precinct strategies, and site-level application, ensuring consistency between policy, planning, and delivery.

Approach

Will’s work centres on developing guidance that shapes how transport systems are planned, prioritised, and delivered. He operates at the point where policy, technical practice, and real-world application meet.

His early roles at Transport for London grounded his understanding in live network operations and major program delivery. He has since applied that experience to the development of national frameworks, practitioner guidance, and decision-making tools across Australia and New Zealand.

In practice, this means:

• translating complex policy into clear, usable guidance for practitioners

• structuring frameworks that can be applied across different contexts and jurisdictions

• aligning technical methods with how decisions are actually made within agencies

• bridging gaps between strategy, operations, and investment planning

He works closely with agencies, councils, and delivery partners to ensure guidance is not only technically sound, but adopted and used.

His approach is:

• guidance-led, focused on creating tools and frameworks that shape practice

• evidence-based, grounded in network performance, behaviour, and outcomes

• implementation-focused, with clear pathways from guidance to delivery

The focus is on building systems and guidance that influence decisions at scale, not just individual projects.

National policy and guidance leadership

Will has played a leading role in shaping transport policy and guidance across Australia and New Zealand. He has developed this space through his operational and policy experince.

He has led or contributed to:

• Movement and Place framework development

• Austroads guidance on cycling, micromobility, and network operations

• Low and zero emission vehicle incident response guidance

• Transport Network Operations Planning Framework (TNOP)

• National Roads Service Level Framework

• Valuing the benefits of place within transport systems

This work has influenced how governments prioritise investment, define network performance, and integrate transport with land use outcomes.

Selected project experience

Will has led and advised on a wide range of transport and city-shaping projects.

Strategic planning and masterplanning

• Bankstown CBD transport strategy, supporting transit-oriented development and rezoning

• University access strategies for Monash and University of Melbourne campuses

• Fishermans Bend urban renewal and campus masterplanning

Major programs and infrastructure

• Suburban Rail Loop tender support, providing transport planning and traffic management input

• NWPA delivery and bid support across multiple major infrastructure packages - part of the successful bid team

• Central Melbourne Protective Security Program, providing transport strategy advice

Active transport and behaviour change

• Delivery of 100km of pop-up bike lanes in Melbourne during COVID, including Heidelberg Road and regional projects

• National guidance on cycling and micromobility through Austroads

Regional and corridor planning

• Goulburn Valley Highway Corridor Strategy, linking regional priorities with state and federal investment pathways

• Great Ocean Road and Otway visitor transport strategies, improving tourism access and travel behaviour

Operations and major events

• 2012 London Olympics transport operations, coordinating multi-modal networks at global scale

• Tour de France Grand Depart logistics, managing movement for over 4 million attendees

• Melbourne Free Tram Zone implementation and Night Network security strategy

These projects demonstrate experience across planning, delivery, and operations, with a consistent focus on integrated outcomes.

Local government and stakeholder-led strategy

A core part of Will’s work is supporting councils and regional authorities to develop integrated, fundable transport strategies.

This includes:

• Moreland Integrated Transport Strategy - councillor engagement

• Campaspe and Byron Shire transport strategies - executive and councillor engagement

• Stonnington ITS - internal engagement

• Geelong network planning - operations and consultation between agencies

These projects combine technical analysis with deep engagement, helping local governments move from policy intent to prioritised investment pipelines.

Sectors and clients

Will works across:

• State and federal transport agencies

• Local government

• Universities and major institutions

• Urban renewal and growth area authorities

• Private sector development and advisory

Education and credentials

• Master of Transport and Business Management — Imperial College London / UCL

• Bachelor of Urban Planning and Development — University of Melbourne

• Williamson Community Leadership Program (Alumnus)

• Certified project manager

• ILM-accredited facilitator

Position within Eukai

At EUkai, Will brings national and international experience in transport strategy, network planning, and policy development. He is a board member of Eukai, with a focus on connecting strategic intent to delivery across transport, operations, public transport and executive leadership.