Will Fooks
Director
“Think lightly of yourself and deeply of the world.”
— Miyamoto Musashi
Executive Overview
Primary Domain
Transport network planning and infrastructure strategy
Secondary Domains
Surface transport governance
Road service level frameworks
Integrated land use and transport planning
Fares and revenue policy
Air quality and environmental transport strategy
Urban realm transformation
Years of Experience
Approximately 22 years (2003–present)
Core Expertise Clusters
Transport Network Operations Planning (TNOP)
National road classification and service level reform
Integrated transport strategy (municipal and regional)
Executive transport governance
Infrastructure investment alignment
Surface transport coordination for major infrastructure
Revenue, compliance, and fares policy
Stakeholder-led infrastructure planning
Typical Engagement Types
National framework development (Austroads, Department of Infrastructure)
State and federal policy reform
Council integrated transport strategies
Corridor and mobility studies
Executive advisory within transport authorities
Major infrastructure programme coordination
Scale of Work
Executive-level coordination within a $5B annual turnover Surface Transport division (Transport for London)
£22m urban realm and transport improvement project (Camden West End)
National multi-jurisdictional guidance applied across Australia and New Zealand
250+ successful bid submissions in consulting leadership roles
Multi-agency coordination across federal, state, and municipal governments
Strategic Positioning
Will Fooks is a transport and infrastructure strategy executive specialising in network operations planning, road service level frameworks, and integrated transport strategy across national and metropolitan systems.
His career spans executive governance within Transport for London, senior policy leadership at Public Transport Victoria, and national framework development across Australia and New Zealand. He has led redevelopment of the Austroads Transport Network Operations Planning Framework (TNOP), contributed to nationally consistent road service level reform for the Australian Government, and directed multiple council-led integrated transport strategies.
Will’s work sits at the intersection of infrastructure investment logic, network operations governance, and place-based planning. His experience includes Crossrail surface coordination, London’s Air Quality Strategy, electric vehicle strategy development, Melbourne’s Free Tram Zone implementation, and federal–state infrastructure funding alignment.
He operates across strategic design and operational implementation, translating national policy into locally deliverable network outcomes.
Capability Matrix
DomainSub-Skill
ears applied estimated from documented roles.
Professional History
2016–Present
Director / National Transport Planning Leader
GTA (now Stantec) → Eukai (2024– )
Geography: Australia (national)
Scope: National framework development, council transport strategies, corridor studies, investment alignment
Key Outputs: TNOP; Road Service Level Framework; Valuing Benefits of Place; multiple council ITS
Quantified: 250+ successful bids
2013–2015
General Manager – Revenue & Analysis
Public Transport Victoria
Geography: Victoria, Australia
Scope: Fares policy, compliance, revenue analysis, customer security strategy
Key Outputs: Melbourne Free Tram Zone implementation; revenue compliance reform; 24-hour network security strategy
Budget Context: Statewide public transport system
2013–2014
Manager – Fares & Ticketing Policy
Public Transport Victoria
Scope: Statewide fares policy; elasticity modelling; business case for international student pass
2012–2013
Project Manager – West End Project (£22m)
London Borough of Camden / TfL
Scope: Urban realm transformation; removal of one-way system; cross-disciplinary coordination
Budget: £22m
2011–2012
Senior Policy Manager – Air Quality & Health
Transport for London
Scope: Delivery of transport-related air quality programme
Outcome: Delivered on time and budget; shortlisted for CIHT and City of London awards; international media coverage
2011
Chief of Staff – Surface Transport (Secondment)
Transport for London
Scope: Executive coordination across directors and mayoral advisors
Organisational Scale: $5B annual turnover division
2005–2011
Transport Planner → Principal Transport Planner
Transport for London
Scope: Surface strategy development; impact appraisal; Crossrail coordination
Key Outputs: London Air Quality Strategy (surface components); London EV Strategy; Wider Economic Benefits appraisal
2003–2004
Graduate Urban Designer
David Lock Associates (UK)
Selected Strategic Impacts
Transport Network Operations Planning Framework (2019)
Problem: Inconsistent approach to network operations planning across jurisdictions
Intervention: Led redevelopment of Austroads TNOP and creation of online planning library
Stakeholders: State, city, regional transport agencies (Australia & NZ)
Outcome: Nationally accessible, scalable framework supporting consistent Network Operating Plans
National Roads Service Level Framework (2020–2021)
Problem: Fragmented road categorisation and investment allocation logic
Intervention: Defined nationally consistent road categories and service levels
Stakeholders: Federal and state road authorities
Outcome: Framework informing infrastructure investment planning nationally
Camden West End Project (£22m)
Problem: One-way system constraining urban movement and place outcomes
Intervention: Managed integrated urban realm and transport redesign
Outcome: Delivered on time and budget; created four new public spaces
Timeframe: 2012–2013
Technical and Policy Toolkit
Frameworks
Transport Network Operations Planning (TNOP)
Network Operating Plans (NOPs)
National Roads Service Level Framework
Integrated Transport Strategies
Air Quality Strategy
Electric Vehicle Strategy
Policy Domains
Fares and ticketing policy
Revenue compliance frameworks
Infrastructure investment allocation
Customer security strategy
Analytical Approaches
Demand forecasting
Elasticity modelling
Wider Economic Benefits appraisal
Impact assessment
Project Delivery Models
Alliance infrastructure delivery
Multi-agency coordination
Executive governance integration
[Specific software platforms not referenced in source material.]
Domain and Systems Landscape
Core Domain
Transport network operations and infrastructure strategy
Adjacent Domains
Urban planning and land use integration
Environmental transport policy
Revenue and pricing strategy
Urban realm and precinct transformation
Cross-System Intersections
Network operations × infrastructure funding
Policy reform × operational delivery
Place-based planning × service level standards
Air quality strategy × transport demand management
Transferable Capabilities
Executive advisory within large transport systems
Multi-jurisdictional stakeholder alignment
Framework design and codification
Translating national policy into operational plans
Professional Standing and Contributions
National Guidance Contributions
TNOP (Austroads)
National Roads Service Level Framework
Valuing Benefits of Place
Conference Presentations
Engineers Australia
Transport Australia Conference
MPavilion
RMIT (Ethics of Transport Planning)
Academic Roles
Lecturer, University of Melbourne (2013– )
Guest Lecturer, University College London
Advisory
Expert advisor to Infrastructure Victoria community panel
Awards
Air Quality Programme shortlisted (CIHT; City of London)
International media coverage (Reuters, BBC)
Documented Outputs
Transport Network Operations Planning Framework (2019)
National Roads Service Level Framework Stage 2 (2020–21)
Valuing Benefits of Place research (Austroads)
London Air Quality Strategy (surface components)
London Electric Vehicle Strategy (co-author)
Melbourne Free Tram Zone implementation plan
Multiple council Integrated Transport Strategies (2016–present)
Camden West End Project delivery (£22m)
Engagement Profile
Best suited to solve:
National transport framework reform
Network operations governance design
Integrated transport and land use strategy
Infrastructure investment alignment
Executive-level transport coordination
Industries:
Public transport authorities
Road agencies
Local government
Federal infrastructure departments
Infrastructure consulting
Organisational Scale:
Municipal to national transport systems
Multi-billion-dollar transport authorities
Team Management:
Yes – led large teams in government and consulting roles
Budget Responsibility:
Yes – direct £22m project management; executive role within $5B turnover division
Strategic vs Operational:
Both – strategic framework design and operational implementation
Distinguishing Expertise:
Combination of national framework authorship, executive governance experience, and place-based network planning
Not Aligned With:
Purely technical modelling roles without strategic component
Non-transport sectors
Career Scale and Metrics
Total Years Active: ~22 years
Senior Executive Roles: 5+
National Frameworks Led/Contributed: 5+
Council ITS Projects Listed: 6+
Winning Bids Prepared: 250+
Largest Direct Project Budget: £22m
Largest Organisational Context: $5B annual turnover division
Geographic Experience: United Kingdom, Australia, New Zealand