Centralised Mobility and Car Parking Feasibility Study
Project: Centralised Car Parking Feasibility
Client: Confidential (as of March 2026)
Date: delivered in early 2026 within a three-month timeframe.
Context and change in the precinct
A major university campus in Melbourne’s inner suburbs is located within a rapidly changing precinct anchored by a tertiary hospital and significant residential growth. Travel patterns are shifting. Temporary parking arrangements are moving. Pressure on surrounding streets from nearby growth is increasing.
Understanding demand and user behaviour
The client needed clarity. Not just on how many spaces might be required, but on how different user groups behave, how pricing influences demand, and how parking could support sustainable growth rather than undermine it.
We undertook a full review of policy settings, existing supply, travel behaviour and future growth projections. This included demand modelling across university, hospital and surrounding catchment users, testing different pricing and allocation approaches, and preparing inputs to a preliminary business case.
Testing scenarios and trade-offs
Rather than treat the challenge as a simple parking shortfall, we tested multiple operating scenarios. These explored trade-offs between financial performance, equity for staff and students, and shared access across the precinct. Sensitivity testing assessed how changes in mode share, pricing, and hospital ramp-up could reshape demand.
A strategic direction for a Mobility Hub
The outcome was a clear strategic direction: move from dispersed surface parking toward a centralised Mobility Hub with an appreciation of different models. We integrated car parking in decision making, and future shared mobility options. To deliver long-term sustainability goals while maintaining practical access.
From strategy to buildable feasibility
Following the early strategy phase, we joined the architectural team to test site feasibility, circulation, planning controls and staging constraints. This ensured that policy alignment and development worked together.
Delivering practical outcomes in complex precincts
The project demonstrates our ability to lead from front-end strategy through to buildable feasibility - combining transport modelling, investment logic and local knowledge to deliver practical, defensible solutions in complex urban precincts.